The European market, and Americas with 47% and 31% respectively of the global market experienced a positive growth of 4%, while Asia Pacific with 15% of the global market grew by 7%.
In Asia, 51% of the demand was in luxury goods for the person, thus becoming the greatest potential market for opportunities in the future.
Thanks to skills rooted and consolidated over time, Italian companies (approximately 200 players with a turnover of around€ 50 million) hold 30% share of the high end design market.
For Pure Design brands, mostly in Italy and Europe, the challenge is to restructure their businesses in order to able to effectively and efficiently reinvest their profits to reach the distant markets which are the fastest growing.
Living&Bedroom (46% of the total market) and Lighting (12% of the total market) are the sectors that have reacted best to the crisis with a growth of 6% from 2009 to 2015.
During the same time frame, Bathroom (17% of the market) and Outdoor (5% of the market), grew by 3%. Relatively stable the Kitchen sector (20% of the total market).with an overall negative -1% growth from 2009-2015, but +1% in 2015 increase over the previous year.
In the Core Design Market the Wholesale channel holds 71% of the market with a growth of 6% in 2014. Higher growth rates were seen in direct channels::
- 10% growth for Single Brand Retail
- 19% growth for Contract
- 24% growth for Online